The huge FC Barcelona stadium is now Spotify Camp Nou

Camp Nou, one of the world’s most popular football stadiums, has been renamed Spotify Camp Nou as part of a sponsorship agreement with Spanish football club FC Barcelona. Grants Spotify naming rights to the stadium. Spotify will also appear on the jerseys of the men’s and women’s teams for the next four seasons, starting with the 2022/23 season.

The deal has yet to be ratified by FC Barcelona’s extraordinary assembly of delegates in a vote that will take place on 3 April. You probably won’t have much trouble with traffic, however, like Barcelona owes a huge amount of debt It sought to sell a stake in its media production division last year.

Deal It is said to be worth $310 million. It could have been worth more than the Spanish publication sports mentioned, if a club has a higher percentage of “registered” fans – fans who have given the club access to names, emails and other personal information. According to the report, only about 1 percent of the club’s 350 million followers are registered.

Spotify will use its sponsorship as an opportunity to “amplify the work of artists” in a way that brings “the worlds of music and football together, giving a global platform to players and artists” at Spotify Camp Nou, Alex Norstrom, president of Freemium at Spotify’s business officer, said. in the current situation.

“Spotify is working with Barcelona to take advantage of our access to elements in the stadium to amplify artists and enable discovery,” Norstrom said. “For example, using dynamic digital shows to showcase relevant artists and target them geographically to Barcelona’s global TV audience. While viewers in Europe may see a message about one artist, TV viewers in India can get a different and locally relevant message.” It could mean Spotify will be too Invest in those digital stadium ads Which changes based on your location and the channel you’re watching the match on.

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But that’s about the only specs Norstrom reveals about the partnership, and he said Spotify is studying “other exciting pieces” that the company will share more about later this year.

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