Apple is preparing to launch its first brand-new product in years in the form of its spatial computer, the Vision Pro. But what if she turned her hand to more traditional techniques? Well, if he’s ever made a turntable, this is what it might look like.
Jony Ive, the designer who revolutionized the way we listen to music with the iPod has gone full circle with a vinyl player that’s more unique than anything he’s made before. Don’t expect any Apple Prime Day deals on this matter.
elegant Sondec LP12-50 is a special 50th anniversary edition of the legendary turntable from British luxury hi-fi brand Linn in collaboration with LoveFrom, the agency that I and four colleagues founded after leaving Apple in 2019. There are just 250 made, all handmade in Scotland, and they’re available in natural, or In white for a more apple look.
It’s Ive’s first hardware project since he left Apple, where he oversaw the design of the iMac and iPhone as well as the iPod. There are plenty of Apple Ive-like touches in the brushed aluminum bezels and overall minimalist aesthetic. But at a starting price of £50,000 ($60,000), it makes even Apple’s upcoming Vision Pro headphones look relatively inexpensive.
Lynn said fast company He’s owned Linn’s products himself, which isn’t surprising given his ridiculous list of everyday styling tools. He describes the turntable as “a very nice, down-to-earth project for us that was really driven by our love and respect for Lyn”, saying that LoveFrom Pro Bono worked without a contract or financial arrangement.
Ive taken on some interesting projects since leaving Apple in 2019. LoveFrom covers graphic design as well as product design. She works long-term with Ferrari and AirBnB, but her most notable work has been for the newly crowned monarch of the United Kingdom, producing the emblem for the coronation of King Charles III and the seal of Astra Carta, an initiative aimed at promoting sustainability in space exploration.
LoveFrom Jony Ive’s new ‘Astra Carta’ logo, beautiful 😍 pic.twitter.com/5unWUmGEvGJune 28, 2023
You can Reserve your Sondek LP12-50 Now for shipment to Linn Specialist between August 2023 and March 2024.
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