Instagram adds TikTok-like Reels for editing and discovery

Instagram announce A slew of new features for rival TikTok today, including a new way to edit videos and find popular content.

The biggest change in the video editing process. Users will now be able to edit uploaded video, audio, stickers, and text overlays in the same screen instead of having to do it in separate steps. The screenshots shared by the company show a timeline editing feature similar to what TikTok has, which helps when lining up audio and video clips and makes transitions smoother.

Instagram users will also have a new way to find popular videos. Trends and challenges that are easy to recreate are part of what made TikTok such an incubator for viral content, and until now, there was no quick way to tell what was gaining traction on Reels. The new Reels page aggregates popular Instagram hashtags and songs, along with the number of videos using that specific audio. Users can then save the audio for later or apply it directly to their video.

Reels update consolidates editing into a single screen.
photo: Instagram

The update also includes tools for content creators to analyze the performance of their content and engage with fans. A new addition to the analytics dashboard will show the total time an audience spends watching a video, including replays, as well as the average video watch time, and will also notify a creator when a new follower finds them through a video.

Keeping content creators happy with how they make money on the platform has been a challenge for both Instagram and TikTok — both of which are fixing or cutting money with the goal of rewarding users for high-performing content. An alternative to content monetization has been virtual tips from fans, TikTok, YouTube, and YouTube Instagram They all contain a copy of the feature. A new update to the Reels gifting feature for the creator will show that fans have submitted it to him; They will then be able to identify it by clicking on the heart icon.

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