Friday afternoon: It’s the biggest October weekend ever for Universal/Blumhouse Five nights at freddy’s It’s eyeing $34 million on Friday, yet Oppenheimer– Thursday night cume of $10.3 million for a huge $68 million opening. This, with the theatrical day-and-date showing on Peacock, is the biggest result of this dynamic rollout by the studio, which outperforms its openings for similar distributed titles with Halloween kills ($49.4 million) and The end of Halloween ($40 million). Obviously, fans want to see this together in a shared cinema setting. The theater average is $18.5K from 3,675 theaters.
Other pom poms for Freddy‘s:
– The biggest opening weekend for a horror film since the beginning of the year Sixth scream ($44.4 million).
– The third largest opening ever for a video game picture, behind it Super Mario Bros ($146.3 million) and Sonic the Hedgehog 2 ($72 million).
– Blumhouse’s second-largest opening after 2018 Halloween ($76.2 million).
– Highest opening weekend for a Halloween film Pussy in shoes ($34 million).
-It’s also the 19th time a Blumhouse film has bowed to number one and the genre’s domestic box office will reach more than $3 billion.
– The second largest theatrical release on a day and date after Disney+ Black Widow ($80.3 million).
Social media monitor RelishMix exclaims, “Social media awareness statistics are on Freddy It plays at a rate of 2.3X on the franchise’s 375.2M horror streams across Facebook, X, YouTube, Instagram, and TikTok combined. In addition to material for the film release, there are music videos and game play views across YouTube over nine years on other platforms, with some recording 100+ million views across multiple clips. PlayStation is doing light cross-promotion but there’s a Blumhouse push to 3.2 million fans. The repost rate for YouTube videos is also high at 33:1 with the number of fans increasing 3x in the past 3 months to reach 1.1 million fans on FNAF pages.
As we witnessed on Wednesday night, social media is feverish Freddy It is through the roof as RelishMix says, “The social chat is ongoing Freddy Positive meters as fans shout, “I actually can’t wait for this movie and I’m dreading it” while collecting toys that have appeared on the big screen, Super Mario, My voice He also references Nicolas Cage Willie Wonderland Released in 2021. Josh Hutcherson also draws enthusiasm, saying, “I’ve been a fan of Josh Hutcherson for 16 years, and man, he never disappoints,” with fans of the game on board, beaming, “I introduced my son to this game.” Now he’s addicted and I’m terrified, haha. I totally take it to see this.
While PostTrak’s early exits were in line with the genre’s exits, which are typically difficult, the Rotten Tomatoes audience rating was 89%.
Don’t underestimate Taylor Swift: Now it’s being distributed by AMC Tour of the ages In 3773 theaters witnessing the third Friday of $5.1 million to $16.5 million Third weekend, -50% estimated. That’s after $2.6 million in the second week on Thursday. Total run by EOD Sunday is $151.1 million.
Second Friday from Apple and Paramount Moonflower Killers Existing $3.5 million For the second weekend in between $11 million – $12 million In 3,632 theaters, -50% for a running total of 3,632 theaters $43.6 million.
Angel Studios Documentary until death In 2,605 theaters it has $2.3 million the following Friday 400 thousand dollars Previews, and $6.1 million Opening.
The fifth is Universal/Blumhouse’s fourth weekend The exorcist: the believer In 2,717 theaters with a Friday release $1.1 million3 days $3.7 million-35% and soon 60 million dollars Total run by EOD Sudnay.
UPDATED, POST EXCLUSIVE: Universal/Blumhouse Five nights at freddy’s Didn’t slow down last night with its day-and-date release on Peacock, making $10.3 million In 3,050 theaters. This is larger than what our sources observed last night, and it is not far from that It is the second chapter And Oppenheimer They both grossed $10.5 million in previews! Sources warn against this Freddy Preview numbers are front-loaded, so don’t get your hopes up just yet on the openings Oppenheimer The size was $82.4 million, or It is the second chapter ($91 million). However, there are many who believe a $70 million-plus opening is within reach.
Why the discrepancy between what we mentioned in the previews and where they came out? Business Hispanic and Latino attendance at Cinemark theaters was huge in the South, where the demo won the night 42% to 38% Caucasian. The 18-24 demo represents 45% of the audience while the 13-24 demo represents 75% of the audience.
Easily, Freddy It’s the biggest day-and-date theatrical release preview ever.
Why, oh, why did Universal go to theater day after day with Peacock on this instead The exorcist: the believer? Again, the deal is for FreddyThe film has always been structured this way, and the film was intended for a limited audience: the film was made specifically for a limited audience. FreddyFans and no one else. Typically, Hollywood wants to expand a film’s audience beyond the basic demo of an IP. That wasn’t part of the plan here, which is why Uni’s content strategy bean counters set this day and date. Given the franchise born here, it wouldn’t be shocking if they kept the sequel purely theatrical.
Another jaw-dropping mileage Freddy‘s: It’s the third best preview of the October release the Joker ($13.3 million) and Venom: Let there be carnage ($11.6 million) and before that Poison ($10 million) and even last October Black Adam ($7.6 million). Freddy It also buries Universal/Blumhouse/Miramax’s $7.7 million preview cash haul Halloween Back in 2018 which opened with $76.2 million.
“There’s nothing like a cultural landmark to drive people to the box office and to a streaming service,” says another connected source. Freddy‘s. It’s true that OTT services need pieces of IP like this to boost subscribers; Peacock recently celebrated 28 million subscribers, +4 million during Q3. Peacock lost $614 million in the same period last year with its “peak losses” falling from $3 billion for the year to $2.8 billion. Comcast parent Peacock also reported streaming revenue of $840 million, up 64% from last year.
more FreddyManiac from Wednesday Night at AMC Burbank:
Exclusive: “We might have a hit on our hands,” said one person close to the production of the Universal/Blumhouse video game feature. Five nights at freddy’stoday. And while the film, which opens in theaters today and on screens today at 2pm and on Peacock at 6pm, is expected to make around $50 million, there are some crazy expectations ranging from $55 million to $90 million. Everyone calm down, and let’s let this awesome, millennial-branded intellectual property in the swampy oasis of the actors’ strike emerge.
Tonight, box office sources tell us Thursday previews will start north 7 million dollars But be warned, it’s “very front-loaded.” Universal did not respond to a request for comment on our predictions, so they always mark them with an asterisk. Although this one is only intended for an under 25 audience, see other previews that scored similar amounts, for example: ant Man ($6.4 million preview, $57.2 million opening), Aladdin ($7 million, $91.5 million), F9 ($7.1 million, $70 million) and twilight ($7.5 million, $69.6 million). But hey, we should compare this to other Universal/Peacock days and dates, right? Good, Freddy French fries comp Halloween kills ($4.85 million previews, $49.4 million) and The end of Halloween ($5.4 million preview, $40 million opening).
Critics have given the Emma Tammy-directed film a rotten 25% on Rotten Tomatoes, but those going don’t care how the reviews read. Last night at the Burbank, CA AMC preview I attended, the fans were so happy, it reminded me of the time I first saw him twilight With a crazy crowd in what is now the AMC Grove. Fans have been cheering for the emergence of YouTube influencers (people known for gaming and theorizing about… Five nights at freddy’s Games) in the film, as well as “oohhh” and “aaah” in plot twists and character appearances, and even a fan-made end credits song by musical artist The Living Tombstone. If you weren’t dressed last night, well, you were a square. Get a huge selection of wake ups above and below.
Wait, wouldn’t a lot of people want to stay home and watch this? Maybe, and we’ll be assessing Peacock’s box office impact later this weekend, but what’s abundantly clear here is that the under-25 group wants to see this movie together, not in everyday clothes.
Freddy‘s is booked at about 3,500 locations this weekend including Imax and PLFs. Apple Original Movies and Paramount Flower killers moon It is expected to reach approximately $12 million, while AMC is distributed Taylor Swift: Tour for the Ages He continues to croon to about $13 million. More details tomorrow morning.
CinemaScore was doing the voting when we went last night; It will be interesting to see how this comes out.
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