EA accidentally listed the $99.99 FIFA 23 Ultimate Edition for six cents on the Indian Epic Games Store, and the publisher will honor the price to those who bought it fast enough.
Taking it in the chin, EA emailed every Epic Games Store user who did so and admitted their fatal mistake before confirming that they wouldn’t be asking for the correct amount.
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“A few weeks ago, we scored a very impressive goal when we inadvertently offered to pre-purchase FIFA 23 on the Epic Games Store at the wrong price,” the email read. “It was our fault, and we wanted to let you know that we will honor all prior purchases made at this price.”
Although it is now back to normal, the significant drop in price coincides with an important release of the long-running football franchise. FIFA 23 will be its last name as EA has opted not to pay out $250 million a year, and will instead start over in 2023 as EA Sports FC.
It’s also the first time a FIFA international cover player will be awarded in the franchise’s history, with Chelsea star Sam Kerr joining PSG’s Kylian Mbappe in the Ultimate Edition. The move celebrates the addition of women’s clubs to FIFA for the first time, all of which are available to play when the game launches on September 30.
Ryan Dinsdale is a freelance translator at IGN. He’ll be talking about The Witcher all day long.
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