Amazon’s chief media officer, Jeff Blackburn, is retiring from the company again

Jeff Blackburn retires for the second time Amazonwhere he held a number of high-profile leadership roles over the course of two decades.

Amazon He said Friday that the senior vice president of global media and entertainment will remain at the company until early 2023 to “ensure a smooth transition.”

Blackburn joined Amazon in 1998 and has worked on a number of initiatives at the company including advertising, Amazon Studios, Prime Video and the music business. He helped guide Amazon through its IPO when he was a junior investment banker at Deutsche Bank.

“Amazon wouldn’t be the same company without Jeff, and I want to thank him for his many contributions to the company’s success now and into the future,” Amazon President Andy Jassy said in a statement.

In February 2021, Blackburn announce The first time he retired from Amazon, after a full year vacation. He returned in May as a new senior vice president of media and entertainment, overseeing Amazon’s video, music, podcast, and gaming businesses.

With Blackburn’s impending departure, Amazon has said it will make some leadership changes. Mike Hopkins, current president of Prime Video, Amazon Studios and MGM, will report to Jassy along with Steve Boom, who leads the company’s music and podcast teams. Boom will also lead the Audible, Twitch and Games businesses.

“The past 18 months have been full of excitement – working with all of you at GME and launching some of our biggest and boldest projects ever in entertainment and sport,” Blackburn said in a statement. “But I decided to spend 2023 differently, with more time for family, and I feel very strongly that this was the right decision for me.

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