Dell, Building an Apple or a Lemon? - I Wanna Be Apple When I Grow Up
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I Wanna Be Apple When I Grow Up
When I think of the most qualified pre-assembled media center computer, an Apple comes to mind. The Mac Mini does not boast the technical prowess of the Dell XPS, but it doesn’t need to. It has the prerequisites of an all-in-one entertainment box, from a DVD player to high definition video output. It is efficiently designed to fit in the living room well and not be an eyesore. Of course, as an Apple, it is not a gaming device.
The XPS has all the media hardware too. It packs more power than a Mac Mini, but that hardly matters when you are playing a DVD or a music track. The only media feature is Dell loads these PCs with Windows Media Center instead of plain old XP. But the machine will still be larger than many TVs, sitting in a corner with 8 fans buzzing. Really now, which of these would you rather integrate into your home entertainment system?
XPS: "I eat Apple Minis for lunch! Bwa ha ha!"
Mr. Dell, I personally challenge you take the Mini out of the following home entertainment system and put an XPS in its place. You can even turn the XPS on its side if you want to try.
I suppose if you don’t mind the tower lurking next to the TV, it would be a very effective media machine. Even overpowered for just playing movies, I’d imagine. Who needs a dual core processor to watch DVD episodes of Buffy the Vampire Slayer?
Yes, the XPS has the advantage over the Mini of being able to play PC games, and it can do a good job at it. But wasn’t this already a gamer’s PC? Isn't the marketing department trying to spin the thing for a new brand of customer? This is not a home entertainment solution.
Thinking big, Dell also wants to provide a more stylish offering to customers. Alienware's brand is based on unique and sharp designs mixed with premium performance. Apple's style has also contributed to sales and product placement spots on television shows and movies. It's hard to make Dell uglier than their classic gray on black cases, but this case has not become significantly more stylish than any existing XPS systems. As far as I can tell, Dell has changed nothing on this case to make it cooler, nor have they made it more affordable to own the silver monstrosity.
Perhaps just making people more aware of a stylish product—one which already exists—is all they had in mind. And unfortunately no matter how you package it, it will always be a Dell.
They must be stuck trying to decide between the functionality of a media machine like the Mini and an eye-catching gaming PC like Alienware. Sounds to me like a computer with an identity crisis. The balance is awkward to say the least. It may sell, but it is awkward.
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