NBCUniversal’s chief advertising officer Linda Iaccarino is in talks to become the new CEO of Twitter, according to reports. Elon Musk said Thursday that he had found a new CEO for Twitter, but did not name the person.
Here are 5 facts about Linda Yaccarino:
Linda Iaccarino has worked with NBCUniversal for more than a decade, where she has been an advocate in the field for better ways to measure advertising effectiveness. As President of Advertising Sales at NBCU, she played a key role in launching the ad-supported Peacock streaming service.
Yaccarino served 19 years at Turner Entertainment and has been credited with dragging network ad sales into the digital future.
She is a graduate of Penn State University, having studied liberal arts and communications.
Iaccarino interviewed Musk at an ad convention in Miami last month. At the conference, Yaccarino encouraged the crowd to welcome Musk with applause and praised his work ethic.
Yaccarino’s exit would be another big blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell would leave after admitting to an inappropriate relationship with a woman at the company, following a complaint that prompted an investigation.
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