“We were inspired by the world of dreams Technicolor, adding vibrant flavors to the great taste of Coca-Cola,” the spokesperson added.
“Dreamworld” is the fourth drink to launch from Coca-Cola Creations, Coke’s new innovation platform focused on limited-time items with a digital component. Creations is a way for Coca-Cola to highlight its core product, while trying to bring gamers and a younger audience into the fold.
Products like “Dreamworld,” which advertises a concept rather than a flavor, are a way to spark conversation about Coca-Cola.
Every flavor of Coca-Cola Creations is launched along with a specialized online experience, and Dreamworld is no exception.
Dreamworld cans and bottles come with QR codes that provide access to a virtual “music experience” for augmented reality, where people can listen to music from a DJ picture and play games. Customers can also get Dreamworld-inspired digital clothes to wear online.
People who want to try out the Dreamworld can purchase it in the US and Canada starting August 15, for a limited time. The product will be available in regular and sugar-free varieties.
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