New Era Tops $1 Million in Thursday Previews – Deadline

very expected Downton Abbey: A New Era It grossed $1.050 million in Thursday previews that began at 7 p.m. in more than 3,300 theaters. that it Focus FeaturesThe biggest American release ever which comes with the weight of responsibility like The A movie to finally bring older demos back to theaters. Focus features Distribution Chief Lisa Bonnell recently Cinema owners promise. “We have our own superheroes,” she said at CinemaCon.

Based on the Smash series created by Julian FellowesIt has generated more than $30 million internationally. It premiered in the UK and Ireland on April 29, launching at number one across 746 sites (the second widest release after no time to die). It’s freshly certified on Rotten Tomatoes with 98% audience points and 83% critics. Keep track of mid to low teens opening.

This is the second cinematic tour of the phenomenon that has aired for six seasons in the United States on PBS (2011-2020) and brings the entire cast back together. Some set off on a big trip to southern France to uncover the mystery of the newly inherited Dowager Countess villa, others stay on the Yorkshire estate and help shoot a movie.

the first Downton Abbey The movie grossed $97 million in pre-pandemic 2019.

Fellowes wrote a screenplay Downton Abbey: A New Era It was produced with Gareth Grace and Liz Trowbridge. Directed by Simon Curtis.

get the wordMarketing has transcended traditional, digital, social media, podcasts, and female-focused mobile gaming, with an active show schedule (including one for the International Space Station crew) and a plethora of premium Downton-inspired teas. The focus was the first major studio to have its premiere at the Metropolitan Opera in New York City on May 15.

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specially:

– A multi-platform campaign across NBCU properties that included a week today’s show Acquisition, spot in the Kentucky Derby, and broadcast Downton Abbey On NBC showing behind-the-scenes content from the upcoming movie.

-A Downton Abbey TikTok – Over 40 million views so far. The trailer alone has reached over 25 million views. The account has grown over 50% since its launch.

-Downton Abbey: The official podcast offered nostalgia for the Crowleys and a bit of film.

– Partnering with Meta – which has the largest percentage of Downton fan groups and active participation – for Fireside Chats with Julian Fellowes with over 5 million views to date. Focus said the top motivation for issuing tickets for the campaign was the online video synopsis of the first movie.

Fan favorite Mr. Carson (Jim Carter) on Amazon Alexa: Upon his engagement, he guides fans on an exclusive audio tour of Downton Abbey, quizzes Crowley’s trivia and helps them buy movie tickets.

Words With Friends: The mobile game reaches a female audience that spends more than 10 hours a week playing it. Downton Abbey has “rebuilded” the app featuring Dowager Countess and other favorites, including the opening day “Word of the Day” acquisition and a social media campaign.

In order to target holidays such as Mother’s Day, the fan base has participated in over 180 Downton-themed activities nationwide amplified through partnerships with local media partners.

The focus of the film started early, reaching 40 markets and over 100 screens coinciding with the film’s UK release until the US opening.

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– The Langham Hotel in Pasadena has relaunched its Downton-themed afternoon tea for the month of May. Guests are encouraged to wear the finest period clothing. Events echo in other venues, such as Marcus Theaters offering afternoon tea, a hat judging contest, and collectible Downton Abbey tea spoons at select locations on May 21.

Downton Abbey: A New Era It is a production of Carnival Films, with distribution by Focus and Universal Pictures International. Carnival is part of the Universal Studio Group.
Returning cast and new additions include Hugh Bonneville, Laura Carmichael, Jim Carter, Raquel Cassidy, Brendan Coyle, Michelle Dockery, Kevin Doyle, Joanne Froggate, Michael Fox, Harry Haden Button, Robert James Collier, Allen Leech, Phyllis Logan, Elizabeth McGovern, Sophie McSherre, Tobins Middleton, Leslie Nicole, Douglas Reith, Maggie Smith, Imelda Staunton, Penelope Wilton, Hugh Dancy, Laura Haddock, Natalie Bay, Dominic West and Jonathan Zakai.

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