LIV Golf has reached a multi-year U.S. broadcast television and streaming deal with The CW Network to air its live matches, tour officials announced Thursday.
According to the news release, The CW Network will broadcast each of LIV Golf’s 14 global events this coming season over air and on the CW app.
“This is an important day for LIV Golf because this partnership is about more than just media rights,” LIV Golf CEO Greg Norman said in a statement. “CW will provide access to our fans and maximum exposure for our athletes and partners. Reaching more than 120 million households across the U.S., we are extremely proud to see how much the league alone has achieved. One year into its first full league season, it has secured a full broadcast deal.”
The second LIV Golf season is scheduled for February 24-26 at the El Camalion Golf Course in Mayacoba, Mexico. LIV Golf has announced venues for only seven of the 14 tournaments scheduled for 2023. An announcement of the full 2023 schedule is expected in the coming days.
According to the release, the second and third rounds of LIV Weekend matches will be broadcast live on The CW and the CW App on Saturday and Sunday. The opening round will be streamed on the CW app.
Financial terms of the deal were not disclosed. It’s a revenue-sharing arrangement and LIV Golf will not receive rights fees from the CW network and will continue to pay production costs, as it did for its inaugural season in 2022, sources told ESPN.
“Our new partnership between The CW and LIV Golf will deliver a new audience and increase global excitement for the league,” said Dennis Miller, president of CW Networks, in a statement. “Through The CW’s broadcasts and streams, more fans across the country and around the world can participate in the energy of LIV Golf and witness its innovative competition that has reshaped the game for players, fans and the game of golf.”
The CW, which has 14 hours of prime-time programming weekly, is owned by Nexstar Media Group, the nation’s largest local television and media company. This is the first time The CW will be the exclusive broadcast home for live major sports.
“The CW and its majority owner, Nexstar Media Group, recognize the tremendous passion and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf uses to revitalize the sport,” said Norman. A statement. “The CW is a world-class media partner and we are proud to join forces to further bring LIV Golf to life as they continue to establish their franchise in professional sports.”
LIV Golf, which is funded by Saudi Arabia’s Public Investment Fund, is reportedly in talks with Fox Sports about airing its tournaments on FS1 or FS2, with LIV Golf paying for the airtime.
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