Kanye West Won’t Buy Parler After All


Kanye West has announced that it will no longer buy right-leaning social app Parler, saying it has “mutually agreed” with the embattled musician to end the deal.

West, who legally changed his name to Ye, has lost several lucrative deals in recent months – including partnerships with Gap and adidas After he made a series of openly anti-Semitic comments. he had I agreed to buy Parler For an undisclosed sum, the company announced in October, which would have put Yi in charge of a platform popular among supporters of former President Donald Trump.

The company says Kanye West plans to buy the right-leaning social app Parler

Parlement Technologies, parent company of Parler, tweet Thursday The decision to terminate the deal was “taken in the interest of both parties in mid-November”. In an email, a House spokeswoman said the deal was terminated “principally due to its recent and well-publicised business difficulties.”

company She said she would “continue to pursue future opportunities for growth and platform development for our vibrant community”.

Yi could not be reached for comment.

His reputation and business deals have deteriorated dramatically in the past several months as the once entertainer posted offensive and antisemitic comments online. he was He was restricted by social media companies over the posts, though he has since regained access to his Twitter account.

Despite the backlash, Yi continued his provocative behaviour. On Thursday, he retweeted a clip from his interview with Infowars founder Alex Jones — during their conversation, Ye said, wearing a mask that covered his entire face, “I love Jewish people, but I also love Nazis.”

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“I love Hitler,” Yi said in the interview.

you Have dinner with Trump and white nationalist Nick Fuentes at Trump’s Mar-a-Lago resort last month.

Kanye West’s anti-Semitism cost him Adidas and most of his empire

Ye was initially greeted on Twitter in October by soon-to-be Twitter owner Elon Musk, who said “Welcome back to Twitter, buddy!” On Thursday, Musk responded to one of Yee’s tweets, which states, “Jesus is king.”

“Jesus taught love, kindness, and forgiveness,” Musk wrote. “I thought turning the other cheek was weak and foolish, but I was a fool for not appreciating his deep wisdom.”

Parlement CEO George Farmer said the company needed Ye’s “marketing power” in October when the deal was announced. Farmer said Yee was worried about “censorship by Big Tech”.

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Parler’s popularity soared after the 2020 presidential election, but went offline after the January 6, 2021 insurrection in the US Capitol, after tech companies expressed concerns about their moderation policies. It came back online that year, but lost much of its traction with users.

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