Bud Light’s partnership with TikTok star Dylan Dulvaney has angered conservatives, including singers Kid Rock and Travis Tritt.
On Sunday, the popular social media star, Mulvaney, took to Instagram to promote the beer contest and displayed souvenir cans with her face on them in celebration of her series, “365 Days of Childhood.”
Happy March Madness!! Mulvaney in the caption of the video.
The post caused an uproar among some users, with many conservatives vowing to protest against Anheuser-Busch, the company behind Bud Light.
On Tuesday, singer Kid Rock posted a video using Bud Lights as target practice while wearing a MAGA har.
“F*** Bud Light and f*** Anheuser-Busch!” He says. “Have a great day.”
Country music star Tritt also got involved, tweeting that he and other unnamed artists were getting rid of all Anheuser-Busch products.
“I will be removing all Anheuser-Busch products from my hospitality rider,” the singer said chirp. “I know many other artists who do the same thing.”
Other artists who have done so have not said it publicly, Treat added, “for fear of ridicule and cancellation”.
“I have no such fear.” chirp.
In a statement, Anheuser-Busch said it partners with all kinds of influencers to connect with consumers.
“Anheuser-Busch works with hundreds of influencers across our brands as one of several ways to authentically connect with audiences across various demographics,” an Anheuser-Busch spokesperson told CBS News in a statement.
“From time to time we produce unique keepsake boxes for fans and brand influencers, such as Dylan Mulvaney,” the spokesperson added. “This memorial can be a gift to celebrate a personal achievement and not for sale to the general public.”
“Lifelong beer expert. General travel enthusiast. Social media buff. Zombie maven. Communicator.”