Less than a week before the much-anticipated iPad event, Apple got involved Earnings for the second quarter of 2024 Today, the numbers paint a predictable picture of a tablet line that is becoming increasingly outdated. iPad revenues fell dramatically again (by 17 percent year-over-year) amid the longest wait ever for new models — something Apple is still days away from finally correcting. Meanwhile, iPhone sales dwindled slightly (down 10 percent), while the company's services business remained the star of the show. It increased by 14 percent compared to the same quarter last year.
Apple also released the Vision Pro headset during the quarter, but CEO Tim Cook gave no indication of how things will proceed. “This quarter, we were thrilled to launch Apple Vision Pro and show the world the potential that spatial computing unlocks,” he said in the press release issued this afternoon.
This is the last earnings report before Apple's WWDC conference in June; This is where the company will reveal its approach to bringing creative AI software features to iOS, macOS, iPadOS, and its other platforms. “We believe in the transformative power and promise of AI, and we believe we have advantages that will set us apart in this new era,” Cook said on the earnings call with analysts.
Apple is said to be exploring potential partnerships with Google and OpenAI. The initial wave of AI features are expected to run on the device. BloombergMark Gurman reported, which could help them work faster while adhering to Apple's privacy standards.
But before all that, Apple is expected to announce new iPad Pros (with OLED displays for the first time) and revamped iPad Airs next Tuesday – with a host of new accessories to go along with the long-awaited devices. the edge We'll be covering the virtual event live as it happens, so you'll want to join us next Tuesday morning to get the full scoop.
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