Apple has acquired BIS Records, the 50-year-old record label founded by Swedish company Robert von Barr. announce Tuesday. The purchase of the classical music-focused brand follows Apple’s launch of the Apple Music Classical app in late March.
The purchase of Apple BIS adds to the app, which Apple in March called “the world’s largest catalog of classical music” with “more than” 5 million songs. Von Bahr said the record label will be integrated into the Apple Music Classical app and Platoon. Apple bought detachment, which identifies new talent and helps creators create, distribute, and market their content, in 2018. Von Barr cited just turning 80 as part of the decision to sell. He also noted his interest in supporting Apple’s spatial audio and bringing “classical music to new audiences around the world”.
Neither Apple nor the Bank for International Settlements disclosed the acquisition price. However, von Barr said Apple will “keep” him and the rest of the BIS staff.
The acquisition is another step in Apple’s efforts to target classical music as it seeks to differentiate its streaming platform. Classical music continues to be a drop in the massive collection of on-demand music streaming. The data is from a data analytics company Luminous And he cited it painting In March it found that classical music accounted for 0.8% of on-demand streams in the US in 2022. However, the data company also He said In June, the classical music genre outpaced total US streaming growth in 2022 (13.4 percent yoy vs. 12.2 percent yoy, respectively).
Apple launched Apple Music Classical as a separate app from Apple Music Apple Music On March 28th. Based on Apple’s 2018 acquisition of PrimiphonicApple Music Classical allows multiple search parameters related to classical works, from song title and composer, to the names of conductors and soloists, and more. Additional features include biographies of composers and deep dives into famous works. Since its release, Apple Music Classical has added support for devices running Android 9 Pie and later.
Apple did not respond to questions seeking clarification about how Apple Music Classical artists are paid and whether it differs from payments to Apple Music artists. PCMag He suggested in March that the classical music app pay per stream, as Apple Music does. However, this will not benefit the ancient classics. And with its acquisition of BIS, Apple may gain insight into how it handles the financial side of classical music.
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