Amazon has announced plans to begin placing “limited ads” in TV shows and movies shown on the company’s Prime Video streaming platform, to allow the e-commerce giant to “continue investing in compelling content.” according to Amazon press releaseThe ads will debut on Prime Video content in the US, UK, Germany and Canada on an undisclosed date in “early 2024”, with France, Italy, Spain, Mexico and Australia to follow later that year.
Amazon says it has no plans to change the current price of its Prime memberships in 2024, and Prime members will be notified of the change several weeks before ad injections begin, along with subscription details for the ad-free option. Prime members residing in the US will be able to switch back to an ad-free experience for an additional $2.99 per month on top of their current subscription. In the US, a premium membership costs $14.99 per month, or $139 per year if paid annually. Pricing for the ad-free option for other countries will be shared “later.”
The introduction of the ads comes as Amazon sees cost cuts across the company, arriving as it increases prices and launches ad-supported tiers on competing streaming services.
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