X, formerly Twitter, now allows paid users to hide their likes

Image credits: Techcrunch

Elon Musk’s X Company, formerly Twitter, is rolling out a feature for paid users to allow them to hide their likes. It comes after rival social networks Threads and Bluesky rolled out the ability for users to see their likes in the past few weeks.

Paid users on X now have a setting under Profile Personalization that allows them to hide the Likes tab.

“The ‘Likes’ tab on your profile will be visible only to you. Your timeline of likes will also be hidden from the X APIs. Your individual likes will remain visible in posts,” the feature description says.

Until now, likes were public and people could go to anyone’s profile to see the posts they liked. But Musk has added another incentive to the paid tier that allows users to like posts without worrying about others looking at them.

Earlier this month, X started allowing subscribers to hide their verification mark, perhaps so they can Avoid this meme. However, if a user decides to hide their Likes tab, they are giving up the fact that they paid for the subscription anyway.

In Topics, users can see their favorite posts through the “Your Likes” tab in Settings and those posts are private. While the likes are private on the Bluesky app and website, the platform He said Likes are public and apps that use the Bluesky API can choose to show the Likes tab on their profile.

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