The Swatch x Omega Snoopy MoonSwatch has arrived

The relationship between Snoopy and Omega This long-running iteration of the hugely successful Swatch collaboration is probably the most popular model, especially since it's a proper new iteration and not a copy of the Moonshine Gold MoonSwatches. “There seems to be a growing buzz of resonance echoing throughout the enthusiast space with each new and somewhat interesting release,” Time + Tide saw. Written upon release One of the watches that arrived to coincide with Swiss National Day. Such criticisms regarding the mission cannot be leveled at Moonphase.

However, this also means that anyone waiting for a budget Swatch Snoopy Speedmaster will need to prepare to once again stand in line at select Swatch stores, because like other models, this won't be available to buy online.

Initially, the possibility of selling the MoonSwatch online was considered, and even Nick Hayek Jr., CEO of the Swatch Group, refused to rule out this possibility after the launch. “Ask me in four months if e-commerce can play a role,” he told WIRED magazine in July 2022. maybe. I don't know.” Nearly two years later, no new MoonSwatch has sold online, and it doesn't look likely that they will ever.

Omega and Snoopy's alien connection stems from NASA Silver Snoopy AwardThis silver lapel pin was first awarded in 1968 for outstanding achievements related to flight safety or mission success. Omega was awarded the Silver Snoopy Award in 1970 after the Speedmaster played a vital role during Apollo 13, serving as a backup for instruments broken during the mission, with Jack Swigert using his time for the rocket engine's 14-second burn time, allowing for a safe return. to ground.

However, it was not so Until 2003 Omega created what was to be the first in a series of Snoopy Speedmasters to commemorate the brand's aerospace heritage.

Speaking to WIRED in January, when news of the Snoopy MoonSwatch first broke, watch specialist and WIRED contributor Tim Barber said such a model was inevitable. “Bringing Snoopy in was only a matter of time,” Barber said. “In fact, it is remarkable that there was no Snoopy version the first time around, which of course would have been the indispensable MoonSwatch.”

MoonSwatch Mission to Moonphase is available starting March 26 in select Swatch stores. As with the entire MoonSwatch collection, it appears that only one watch can be purchased per person per day and per Swatch Store.