Updated June 4; The article was originally published on June 3.
Apple Its new Mac hardware is ready to launch Next week is the Worldwide Developers Conference. The M2 Max and M2 Ultra Apple silicon chipsets build on the year-old M2 chipset, offering more power and attractive upgrade options for customers…unless you want to buy a new 15-inch MacBook Air.
Tim Cook and his team have decided that if customers want a bigger display on their next macOS laptop, they’ll have to spend a lot of money on a MacBook with soon-to-be-outdated specs starting in 2022.
Update: Saturday June 3: While Apple’s faithful are looking forward to hearing about the next MacBook Air at WWDC this week, Esteemed Apple watcher Jason Snell A warning note has sounded. While WWDC has introduced Mac hardware — most notably last year’s M2-inch 13-inch MacBook Air — it’s not a guarantee of hardware. When the hardware is introduced this year, does Apple want to make sure the media focuses on the new headset as much as possible and drop the macOS laptop from the main text?
“The problem is that the first headline or two or three to come out at the event will almost certainly be that shiny new headset, not some new Mac. Rumors are swirling that Apple is ready to ship a massive M2 MacBook Air laptop. At an event, the company might announce it. But the headlines about the headset Is this a more effective strategy than waiting a few weeks for news to fade and a new product to gain attention?”
There is a significant amount of speculation surrounding the MacBook Air. While Apple hasn’t confirmed anything, not introducing the larger MacBook Air would be a bold choice, after all the current coverage.
Update: Sunday 4th June. This weekend, Alex Vavro asks a question Many people have to find the answer to who needs (and doesn’t want) a 15-inch MacBook Air? It’s something Apple’s faithful have been asking for for years, but it comes in the middle of one of Apple’s biggest laptop portfolios of all time.
“The answer is I don’t know. It’s a feeling I used to have when Apple introduced the new MacBook… As Apple prepares to release three new MacBooks next week, I’m starting to lose that feeling. Each one is valuable and tailored to specific needs… 13-inch and 15-inch in the world.” -inch Air will be accompanied by 13-inch, 14-inch and 16-inch MacBook Pros, all powered by some variant. M2 chip, which one are you buying?”
If Apple announces the first 15-inch consumer MacBook at WWDC, it should take time to explain the thinking behind the laptop and the difference it can make. It will take some time, and you have to wonder if the launch of a mixed-reality Apple headset is more important than explaining a new laptop. Will Apple keep the new Air low-key or skip the announcement and send it via press release in late June?
So, let’s take it as read The 15-inch MacBook Air will be unveiled at WWDC 2023; There is a lot of relevant information ahead of release. The same goes for the rumored specs of the new macOS laptop, and that’s where the disappointment begins.
Because this 15-inch MacBook Air shouldn’t be seen as the new MacBook Air. Last year’s WWDC introduced Apple’s M2 chipset, part of which includes the new M2-powered MacBook Air. Naturally, it was the 13-inch model, but it was the least built of the M1 MacBook Air models. A year later, we have the M2-powered 15-inch MacBook Air. Had these been launched together it would have been a compelling retail package. Launched 12 months apart, it feels like, “We forgot … will it do?“
If selling last year’s specs as the ‘MacBook Air is the future’ wasn’t enough, Apple will introduce two new desk-bound Macs. These will use the latest Apple silicon chips, along with the M2 Max and M2 Ultra chips to be shown on stage before shipping in the next Mac Studio release; Who knows, maybe we’ll finally see the first Apple silicon-powered Mac Pro?
As laptop sales decline, Apple looks to 15-inch MacBook Air to boost sales. It has built up anticipation, and no doubt many will decide that the 15-inch display is a must-have. And I could see Apple adding a few more CPU or GPU cores to give the 13-inch model a bit more.
Apple is going to launch a ‘new’ MacBook Air with last year’s specs. It is going to feature the upgraded M2 Max and M2 Ultra chipset for other models. Also, this time next year, we’ll no doubt get the introduction of the M3 chipset, which will dwarf all of the 2022 and 2023 Air models in terms of specs and performance.
The 15-inch MacBook Air will be sold; There are enough Apple loyalists to warrant that. But it’s not the sophisticated large laptop that many consumers are hoping for. Considering the time it’s taken for a consumer 15-inch MacBook to arrive, it’s easy to be disappointed with the choices Apple made to get us here.
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