Sony Music Entertainment Japan, Aniplex, and Pocket Bear Jointly Establish Palworld Entertainment

Sony Music Entertainment Japan, and its subsidiary Aniplex, and In the world Developer Pocketpair has Advertise construction Balworld Entertainmenta joint venture that will be responsible for developing the intellectual property and expanding the scope of commercial endeavors, including global licensing and marketing activities related to In the worldout of the game.

Get details below.

Sony Music Entertainment (Japan) Inc. and its subsidiaries Aniplex Inc. and Pocketpair, Inc. have established a joint venture, Palworld Entertainment Inc., to expand and develop new businesses related to the hit game, In the worldThis was announced today in a joint statement by the three companies.

In the worlda multiplayer open-world survival game created, produced, and published by Japanese developer Pocketpair, became a huge hit in 2024 when the total number of players surpassed 25 million just one month after release.

the In the world The game, currently available on PC, Xbox Series X/S, Xbox One, and through Xbox Game Pass, seamlessly integrates elements of combat, monster capture, training, and base building. Players can wield a range of weapons, from classic bows and spears to modern assault rifles and rocket launchers. Gameplay involves locating and capturing friends, who in addition to helping players build and expand their base operations, can become powerful allies in combat.

The joint venture will be responsible for developing the intellectual property and expanding the scope of commercial endeavors, including global licensing and marketing activities associated with In the worldoutside the interactive game.

The joint venture’s efforts will begin with the development of exclusive merchandise based on the game – which will debut and be sold at the Pocketpair booth during Bilibili World 2024 (which begins Friday, July 12, 2024 in Shanghai, China) and will be available for pre-order on Aniplex and its subsidiaries, Aniplex of America and Aniplex Shanghai, and e-commerce sites with more detailed information to come at a later date.

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