Scooter Braun says he is no longer a music director, and will focus on his Haibie duties and his children

New York (AFP) – Scooter Braunone of the most recognized names in the music industry known for representing artists such as Justin Beiber and Ariana Grande, will no longer serve as music directors.

On Monday, the CEO and businessman announced the news on his Instagram page. Instead, he will focus his attention on his current roles: as a board member and CEO of Hybe This is Americaa South Korean entertainment company.

The announcement comes nearly a year after Brown’s direct management of his star roster was subject to intense speculation.

“After 23 years, this chapter as music director has come to an end,” he wrote in the letter. Long statement. “I was only 19 when I started. So my entire adult life, I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. That’s all I knew. But as my children got older, my life took a turn for the worse. Personality for some hits.

He continued, “Every client I have had the privilege of working with has changed my life, and I know many of them are just beginning to see the success they deserve.” “I will encourage every one of them.”

In his statement, Brown mentioned a number of his clients over the years: Grande, Bieber, Andrew Watt, Lil Dicky, Tori Kelly, J Balvin, Demi Lovato, Zac Brown Band, Martin Garrix, David Guetta, Steve Angelo, Carly Rae. Among them are Jepsen, Psi and Quavo.

Last week, Hype representatives said Brown no longer manages Grande, but is still working with him. ” Ariana Grande and Hybe, led by CEO Scooter Braun, look forward to continuing their long-standing business partnership and pursuing creative opportunities at Weverse and REM Beauty.

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In August, rumors circulated online that Bieber was leaving Braun, his longtime manager and the man credited with discovering him. In the days that followed, media outlets began reporting that some of Brown’s other famous clients like Grande and Lovato They were also parting ways with him.

A person familiar with SB Projects’ business dealings who is not authorized to speak publicly. He told the Associated Press While the artists on the company’s roster have day-to-day managers who aren’t Brown, he consults with them. The person noted that no one person alone would be able to manage his roster, which includes some of the biggest names in music.

Representatives for Carly Rae Jepsen, Baby Jake and Asher Roth confirmed to the AP last summer that those artists were no longer working with Brown and had not done so for some time. A person close to Idina Menzel told the AP that Brown no longer manages the singer but was not authorized to speak publicly.

At that time, there It was speculation that Brown’s artists were leaving SB Projects’ management because he was focusing on HYBE America instead of working as an artist manager, but there was no official confirmation, as of Monday.

Brown said in his statement that his silence was an attempt to take the “high road.”

“But over the last three years, I’ve begun to feel that taking the high road has created confusion and ambiguity about who we are,” Brown said, citing members of his team who now handle artist management responsibilities.

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The AP’s request for additional comment was directed back to Braun’s Instagram statement, which addressed multiple aspects of his business interests.

“We at Hybe are going to continue to grow,” Brown explained some of his future goals. “Through… our existing business at Big Machine, we will continue to add amazing executives and artists to the roster.”

In 2019, Brown purchased Big Machine Records, the label to which Taylor Swift originally signed and released her first six records. Its CEO, Scott Borchetta, remains in place. With your purchase, Brown Purchased property To Swift’s master recordings, which is Sell ​​it to an investment fund The following year. As a result, Swift announced that she would do so Re-recording her albums To possess its new masters in a project called “Taylor’s Edition”.

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