Kanye West introduced his Yeezy sock brand after Adidas cut ties with him

By Brian Marks and Alex Hammer for Dailymail.Com

04:09 May 13, 2023, updated at 04:11 May 13, 2023

  • The new product is referred to as “YZY SOCK SHOES” in the filings
  • West previously wore something similar in 2019
  • He will have a hard time finding a retailer because of his recent anti-Semitic remarks

It appears Kanye West is trying to get back into the shoe game after Adidas cut ties with him last year over a string of anti-Semitic remarks.

The 45-year-old disgraced rapper has introduced a brand new Yeezy Sock Shoes, TMZ reported on Friday.

The documents were filed May 4 by West’s Mascotte Holdings Inc. and listed the product as “YZY SOCK SHOES”.

The models were reportedly light on details of what the sock shoes would look like, despite being described as “socks”. Socks with leather soles.

West appears to be moving forward even with longtime partner Adidas announcing that it plans to sell off its remaining inventory of Yeezy shoes — without his brand — before donating the proceeds to charity.

NEW PROJECT: Kanye West, 45, has posed with the Yeezy Sock Shoes brand, according to documents obtained by TMZ on Friday; Seen in February 2020 in Beverly Hills
Long in the works: West was previously seen wearing what may be an early version of the design in 2019. They’ve been described as ‘socks;’ Leather Sole Socks

Although he’s just now trying to trademark the design, it looks like it’s been in the works for years.

TMZ shared a photo of the monster rapper taken in 2019 that shows him wearing what looks like a pair of gray socks.

They looked more solid like high boots, and they also seemed to have the same leather soles as the new product.

It’s not clear if this is his next big inspiration, or if it’s just a convenient design he’s been playing around with for years earlier.

See also  Major Video Delays 'Castle' Trailer After Greece Train Crash - Miscellaneous

Even if West gets his trademark, it’s unclear how he’ll sell the sock shoes now that Adidas ends its relationship with him.

Many retailers would be loath to carry any product associated with it after a string of racist and anti-Semitic remarks, as well as its dalliance with white supremacists and alt-right figures, including Nick Fuentes and Milo Yiannopoulos.

West could also try to sell them via his Yeezy label, but he could struggle getting someone to make the socks.

Despite his public stock being lower than ever, the rapper and producer is still pushing ahead with the 2024 presidential campaign, though his organization is still named Kanye 2020 after the last election.

Earlier this week, it was reported that his campaign treasurer had resigned.

Abolished: The West will have a hard time convincing someone to sell — or even manufacture — shoes for their recent anti-Semitic comments; Seen in 2015 in Los Angeles
Fire sale: Adidas said it plans to sell some of its remaining inventory of Yeezys and donate the proceeds to the chair; Seen March 2022

On his way out, Patrick Crason wrote two letters of resignation, one addressed to West and one sent to the Federal Election Commission (FEC) on Monday.

In his letter, Krasone claimed to have learned about a “potentially serious criminal transaction” related to Kanye’s 2020 campaign, saying that Yiannopoulos “filed fraudulent invoices and expenses deemed illegal.”

These transactions allegedly took place in November 2022, before Krasun took over as treasurer.

He also claimed that there was too much “personal animosity” for a professional relationship with Yiannopoulos — whose emails to both Fuentes, a known white supremacist, and Alexander were similarly leaked by TMZ.

Leave a Reply

Your email address will not be published. Required fields are marked *