iPhone 16 design leaks, new M4 MacBook Pro, and Apple’s open source AI

Updated June 22 with details about Apple Intelligence availability in the EU.

We take a look at this week’s news and major Apple headlines, including the latest iPhone 16 leaks, the limits of iPhone AI, a new MacBook Pro for Christmas, and Apple’s open source AI, when Siri will get Apple Intelligence, an AI supercycle For iPhone. What happened to Apple?

Apple Loop is here to remind you of some of the many discussions that have taken place around Apple in the past seven days. You can also read my weekly recap of Android news here on Forbes.

iPhone 16 case guides

A wide range of iPhone 16 cases have been spotted on offer this week. The internals of the next-gen iPhones may not be shown, but they give us more potential information about the camera and its use alongside Apple’s spatial computing plans:

“The images once again point to a subtly revamped design for the iPhone 16, featuring two vertically aligned camera lenses. One theory suggests that this arrangement is intended to accommodate the spatial video recording capabilities of Apple’s Vision Pro mixed reality headset, even on the base models. Optimized spatial capture, The lenses should be aligned horizontally, simulating the position of the human eye.

(technetbooks).

The limits of artificial intelligence in the iPhone

Apple has confirmed that among the current iPhones, only the iPhone 15 Pro and 15 Pro Max will support Apple Intelligence AI. This is due to a combination of memory, processor, and on-board bandwidth, as Apple’s John Giannandrea explained on a recent “Talk Show”:

“So these models, when you run them in runtimes, are called inferences, and inference for large language models is incredibly computationally expensive. And so it’s a combination of the bandwidth in the device, it’s the size of Apple’s neural engine, it’s the gravity in the device to execute These models are fast enough to be useful. You could, in theory, run these models on a very old machine, but it would be too slow to be useful.

(Forbes).

M4 MacBook Pro before Christmas

Apple has made a surprise move by launching its latest M4 chip in the iPad Pro, rather than any Mac. At some point, the macOS family will see the arrival of the M4, and the MacBook Pro will likely be first in line:

“The entry-level 14-inch MacBook Pro is expected to get the M4 chip, while the 14-inch and 16-inch MacBook Pro models will be updated with the M4 Pro and M4 Max chips. The Mac mini will get the M4 and M4 Pro chips. The MacBook Air, Mac Studio and Mac chips will not be updated Pro with M4 chips until 2025, and it’s not yet clear when the iMac might see a refresh with the updated chip technology.

(MacRumors).

Apple’s open source AI efforts

Although Apple has not yet shipped any of its Apple Intelligence AI software to the public, part of its AI efforts are available. Hugging Face is an open source online service that shares machine learning models and datasets. Apple has uploaded 20 more models to the service, in addition to the ones uploaded earlier this year:

“Apple has taken a big step in its efforts to empower developers with cutting-edge AI capabilities on devices. The tech giant recently released 20 new machine learning models and 4 datasets on Hugging Face, a leading community platform for sharing AI models and code.

(Adventure win).

AI will be late to the iPhone party

As for public access to Apple Intelligence? This will take longer than expected. While iOS 18 will ship with the iPhone 16 and 16 Pro in September, with a later release for older iPhones, Apple Intelligence may not arrive until early 2025:

Siri in iOS 18 will still come with some “new bells and whistles” come September, including a new interface that shines light around the edge of the screen…[but] We’ll have to wait until next year to see the most significant improvements Apple has made to Siri. The iOS 18 update in 2025 should bring with it the following improvements to Apple’s virtual assistant:

(MacRumors).

Update June 22: Details on Apple Intelligence availability in the EU.

Apple Intelligence may not ship to the European Union

Speaking to the Financial Times this weekend, an Apple spokesperson explained why Apple Intelligence was not released in its entirety in the EU. It’s about DMA interactions with iOS and iPadOS. There are no clear guidelines on whether Apple Intelligence satisfies regulators or whether it will lead to further investigation. Importantly, this will not be determined before release. Being hit with a hefty fine, Apple refused to take any chances at this point:

“Due to regulatory uncertainties caused by the Digital Markets Act, we do not believe we will be able to roll out three of these features — iPhone Mirroring, SharePlay Screen Sharing improvements, and Apple Intelligence — to our users in the EU this year,” Apple said on Friday.

(Financial Times).

Artificial intelligence dreams of a superhero cycle

With the launch of iPhone AI (regardless of when it arrives), there is an expectation that Apple will sell a lot of AI-enabled iPhones. With so little backward compatibility, will this lead to a “super cycle” for iPhone sales? Analysts at Wedbush believe it will:

“…With the launch of Apple’s AI strategy, it will catalyze a long-awaited supercycle in Cupertino with 270 million iPhones out of 1.5 billion devices worldwide not on the proven golden rule of not upgrading their smartphones in over 4 years Based on our estimates,:

(9to5Mac).

And finally…

Once upon a time, everything started with the letter “i”. Now, all product names start with “Apple”. What’s going on with that? Naturally, there’s a new discussion on Reddit about Apple’s trademark this week, which has plenty of theories as to why, including this one:

“Using Apple in the name is a marketing ploy to ensure brand recognition. I found out about Acura in the 1990s the hard way when they started naming their cars like Legend and Integra and no one knew who made them. They renamed their cars RDX, MDX, etc. People were forced to Inserting the word “Acura” back into the conversation I think.

(Mediation via Reddit).

Apple Loop brings you highlights over seven days every weekend here on Forbes. Don’t forget to follow me so you don’t miss any future coverage. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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