Google is laying off “hundreds” more as its advertising division shifts to AI-powered sales

Getty Images | Alexander Corner

In December, we heard that job cuts might be coming at Google's ad sales division, and that's what happened. Interested in trade Google is reportedly laying off “hundreds of employees” from its ad sales team. The cuts occur mostly in the Large Client Sales (LCS) team, which serves the company's largest advertising clients.

We expected this. the information She detailed that layoffs are coming to Google's advertising division this month. This report stated that many of these employees have been laid off or rehired as artificial intelligence is replacing them. Google recently equipped Google Ads – its most important product – with several creative AI features. One is a natural language chatbot that helps people navigate a wide range of advertising products; Another is the system that only can Make Ad assets such as images and text stand alone based on the budget and goals set by the ad buyer. Google's generative AI advertising system is part of a product called Better Performance that works by autonomously remixing and adjusting your ads using CTR as an instant feedback system. Google used to ask humans to do sales guidance for its products, create art assets, and decide on text and layouts, but now AI can do it a thousand times a second.

For Google, this is the latest in a growing number of layoffs since last year. Last week, “hundreds” of layoffs were made from the hardware, Google Assistant and augmented reality divisions. Before that, there were layoffs at Google News, and before that, layoffs came at Recruiting, Waze, Waymo, the robotics division, and generally throughout Google.

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The Business Insider report contains a full memo to employees that Philip Schindler, Google's chief business officer, sent to employees announcing the layoffs. The memo doesn't cite AI as a reason for the layoffs, but given the previous report, it appears Google employees are now working to put some of their colleagues out of work. This will be one of the first of what is expected to be a wave of AI job cuts across the industry.

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