After a dispute over button design, Epic Games refers Apple to the European Commission

Updated, Saturday 6 July: Epic Games has updated its statement to confirm that Apple has just accepted the submission.

In a brief addendum, Epic said: “Update: Apple has informed us that our previously rejected Epic Games Store Notarization submission has now been accepted”.

Epic did not reveal whether it had rescinded its call for the European Commission to investigate its “concerns”.

The original story follows.


Epic Games has referred Apple to the European Commission for rejecting its notarization submission, alleging that Apple’s rejection was “arbitrary, restrictive and in breach of the Digital Markets Act (DMA).

In a statement to X, the social media platform formerly known as Twitter, Epic said Apple took issue with its call-to-action buttons, saying its “Get” and “In-App Purchases” buttons were too similar in design. For Apple’s own buttons.

Epic says it uses the terms “install” and “in-app purchases” because it follows naming conventions that app users are already familiar with.

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Apple has now rejected Epic Games Store notarization submissions twice, claiming that the design and position of Epic’s ‘Install’ button is similar to Apple’s ‘Get’ button and that our ‘In-App Purchases’ label is too similar to the App Store’s ‘In-App Purchases’ label. ,” Epic Games said.

“We use the same ‘Install’ and ‘In-App Purchases’ naming conventions used in popular app stores across multiple platforms, and follow standard conventions for buttons in iOS apps. Mobile users can easily understand, and disclosing in-app purchases is a best practice followed by all stores these days. Practical.

“Apple’s rejection is arbitrary, capricious and in violation of the DMA, and we have shared our concerns with the European Commission,” Epic concluded. “Barring further roadblocks from Apple, we are ready to launch the Epic Games Store and Fortnite on iOS in the EU in the next two months.”

ICYMI, EU regulators recently launched a new investigation following Apple’s alleged non-compliance with EU rules.

The European Commission — which began investigating Apple for non-compliance in March — accused Apple of violating its digital markets law, which could mean fines of up to 10 percent of Apple’s global annual revenue. That may not sound like much, but when you consider that Apple makes £301bn ($383bn) a year in revenue, it’s a huge penalty.

As Tom explained for us at the time, Apple’s previously announced settlement to meet DMA rules has drawn fire for its fees and limits that make it expensive to publish games or apps outside of the App Store — a longtime legal rival of Epic Games boss Tim. Sweeney is known as “hot trash”.

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