A report said Apple’s AR/VR headset has faced years of executive skepticism

For much of the 21st century, Apple has mollified its skeptics, conquering one product market after another to become the most valuable technology company in the world.

But for the giant Bay Area mixed reality headset, which is due to be released this year, skeptics were reportedly inside the company. Over the years, Apple executives — including CEO Tim Cook — have worried about the headset’s appearance and popularity, all while internal discussions about the device’s design delayed its launch, according to one expert. Bloomberg report Posted Thursday.

Barring a further delay, Bloomberg reports, Cook will unveil the new product at Apple’s Worldwide Developers Conference on June 5 in Cupertino — a ski headset with an attached battery pack that will use virtual reality and augmented reality features and run on the new Apple. OS. that it is expected At a cost of about $3,000.

Although not very involved with headset design, Cook advocated a lightweight option from early in product development. “No one here—a few people here—thinks it’s OK to be tethered to a computer that walks here and sits. Few people are going to see that it’s OK to be surrounded by something, because we’re all social people at heart,” Cook said at a public technology conference. 2016. But the headset, rumored To be called “Reality,” it will actually contour the face while its eye movements and facial expressions appear ostensibly on the screen, Bloomberg reports.

Bloomberg reports that other executives have also expressed concerns, including Craig Federighi and Johnny Srugi, senior vice president of software engineering and hardware technologies, respectively. Srouji reportedly warned that focusing on headphone processing would slow iPhone chip development.

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With billions of dollars poured into the project and more than 1,000 engineers involved in its development, the stakes for this year’s biggest hardware launch in Silicon Valley are high — especially since Apple has delay The headset has been released for about three years.

Michael Gartenberg, Apple’s senior director of worldwide product marketing from 2016 to 2019, told Bloomberg that in an uncertain headphone market, the release could become “one of the greatest tech flops ever.”

Do you hear anything going on at Apple? Contact technology reporter Stephen Council securely at [email protected] or Signal at 628-204-5452.

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