Last year, Google launched the Pixel Watch, priced from $349 in the United States. But what is the cost of making the smart watch to the company? New report today from Counterpoint Research Focuses on exactly that. An in-depth analysis reveals that the total bill of materials (BoM) for the Pixel Watch is $123.
This figure does not include R&D and marketing costs, mind you. Samsung is the primary financial beneficiary, taking about 20% of the BoM cost for itself, thanks to providing the chipset and LTE transceiver for the LTE-enabled model, as well as “other dual components”. An NXP processor is in there, too, as well as Kingston-made memory. The total cost of two processors and memory is approximately 27% of the BoM.
The second largest beneficiary on the display side is BOE, which sells Google its custom 1.2-inch OLED screen. This is 14% of BoM. The GPS chip is provided by Broadcom, as is the Wi-Fi/Bluetooth combo, while STMicroelectronics provides the component needed to support eSIM and Google Pay.
The six-axis inertial sensor and digital compass come from STMicroelectronics as well, while the heart rate monitor uses Texas Instruments parts.
If you’re interested in learning more about the Google Pixel Watch, don’t miss our full review!
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