Diageo leads Pernod in race into emerging markets

LONDON (Reuters) - British drinks giant Diageo is leading the race into emerging markets ahead of French rival Pernod Ricard and looks set to be first to get half its sales from these growth areas as it serves drinkers from Moscow to Mumbai. While Diageo has been snapping up producers of baijiu, cachaca and raki in China, Brazil and Turkey to drive sales in the world's fastest growing economies, Pernod is hamstrung by massive debts taken on four years ago to buy Absolut vodka. ...

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