iPod Nano and Rokr, BIG Disappointments - Nano, Looks Like an iPod and Feels Like a Shuffle
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So, in short, the Nano is an improved version of the iPod Mini and Shuffle. It’s a “what would happen if they mated?” type of product. Since it improves upon the design of both while eliminating each product’s shortcomings, it seems to be a success. There are a few nitpicks, such as the Nano lacking a TV output that the bigger iPods have. Apple continues to ignore the market demand for an FM tuner. Nano lacks the tuner, which competing manufacturers are including them. Also due the new design, the Nano is not compatible with many iPod accessories, such as the iTrip, Camera Connector, or remote control port. Of course, there will be plenty available for it specifically.
So is it the earth shattering innovation I expected from Apple? A leap in technology? A revolutionary product?
Sorry, but no.
It’s a response to the shifting mp3 market. This natural evolution of the iPod comes after other manufacturers have already made the shift to flash LCD screens. The Nano seems a bit unworthy of all the fanfare, as all of these steps were already done by other manufacturers.
However I will say that it is a microscopic improvement over the other flash-based mp3 players. Apple has always stunk in the flash market. There were flash players long, long before Apple got around to releasing the Shuffle. Even then, Shuffle was pricey (for a player with no screen) and featureless compared to others. Apple has not innovated at all in this market of players. They continue not to; as I mentioned, the competition beat Apple to flash players with color screens. The others (iRiver, Creative MuVo, and Samsung) have all held the flash market.
Samsung YEPP
As one example, the Samsung YEPP seems targeted at the same market as the Nano. With a storage capacity at 1 GB and priced around $130-$180 (depending on where you shop), the YEPP is a little behind in storage capacity. The YEPP has as much storage as the $150 Shuffle. A good screen definitely makes the YEPP worth buying over that.
Then there is the new Nano, bragging that for roughly $70 more than the YEPP, you could have twice the storage capacity and a trendier player. It's really up to people if it's worth the extra $70, but the Apple brand recognition in the mp3 player market alone will likely ensure that it does well.
As you can see, Apple hasn't really done anything new, better, or less expensive. The only real selling factor that sets Apple's Nano apart is their name (and inherent coolness). I suppose it may be nice to have their ClickWheel on a flash player, but the ClickWheel is old news. I must thank Apple for rehashing established technology and adding nothing to it.
Next: Welcome the Motorola Rokr >>
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