Vivendi Games and Activision Merger - Closing Thoughts
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We’ve come to the end of this article. By now you should have read about the latest in the video game industry and you should be up to date. The gaming industry, just like any industry that’s connected with the world of IT and concentrates on entertainment, is always changing.
There’s lots of competition in the gaming industry. New companies appear, striving to turn their business into a profitable one, brainstorming for creative and innovative ideas. Many companies fail and find themselves going bankrupt virtually overnight. It’s a dangerous but profitable industry.
Then comes the top ten percent, the place where the most heated competition goes on. Huge multi-billion dollar enterprises don’t want to lose their edge. Achieving everlasting growth is required. They end up acquiring other companies or just combining their forces because that’s how worthwhile innovation can be done.
In addition, because the gaming industry nourishes creativity the most, it leaves a lot of headroom for improvements and breakthroughs; basically there’s no ceiling, hence, the world of imagination has no limitations. The wheel shouldn’t be reinvented.
The Vivendi/Activision mega-merger reminds us of AMD/ATi, mostly because it came just as unexpectedly and created such havoc and enthusiasm. However, AMD paid nothing more than $5.4 billion, and this sum looks quite silly when compared to the $18.9 billion of Activision Blizzard. It’s weird as hell if you try to compare the “semiconductor industry” with the “video game industry.”
Hopefully this mega-merger serves as a reality check to Electronic Arts and other competitors and they start developing and producing quality titles. Franchises are great, but after a while they can get quite old. Building on the success of the past is a sign of lacking creativity, and it hurts innovation. Of course, when monopolization is possible then motivation vanishes… but now they must revolutionize!
And as we all know, nobody likes to fail. Neither of these giants want to lose market share and revenue, so we can fortunately anticipate a sudden “inspiration” for new ideas. It’s also a bit sad that the competition can be pinned down to only two corporations.
Therefore, we end this article with a short suggestion. If you like a particular game, then support the game and most importantly appreciate its developers, artists, and everybody that worked on it — not necessarily the publishing company as a whole. For example, Crytek should earn the recognition. If the big giants want to earn respect and admiration, then they should start brainstorming and developing something new!
Now you know about the latest big news of the gaming industry and you know what to anticipate and the way it affects the consumer/user base. But still, if you have constructive comments or ideas regarding the topic of this article, we invite you to join us over at “DevHardware Forums” – we’re looking forward to hearing from you.
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