We keep seeing the buzzword "Web 2.0," but what is that? Are you going to have to upgrade your Internet like you do your computer? Where is this new Internet? It seems like everyone has their own take on Web 2.0. Wikipedia says, "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." I think of it as something bigger and better: a User Revolution.
Web 2.0 is no longer about "IT"
I like to think of Web 1.0 as our parent’s Internet. Ok, I’m just finishing up school, so this may be your Internet I'm talking about. But say I want to buy a blue couch with white strips. My local furniture store thinks I'm crazy and has never heard of anyone that wanted such a thing. After some calls around town with no luck, I turn to the Internet to find this couch. With this new technology connecting companies all around the world, chances are I could find my couch. In fact, I finally got that couch by searching the Internet. I can find any book at Amazon, the new bed for my dog at pets.com, and pretty much anything else I want. Seems pretty cool!
People thought this was the greatest thing ever. It saved countless hours of searching, and even found items that would have been impossible to find before the Internet. Lost the instructions to that new TV stand you bought? Go look up the manufacturer's website and download and print a new copy. Web 1.0 was dominated by companies and a few people that knew what they wanted and knew what they were doing. Every company had a website. This is great, but in reality it's pretty limited for most of us. Company to user connection is great, but there is more that we want to have. We not only want to collaborate with companies but with each other. Thus, web 2.0 has started to emerge.
People demanded more, and weren't going to be satisfied being limited to corporate websites. It was great to get people to the net and wanting to learn how to use it, but the Internet was too powerful of a tool to not let them use it for their own purpose. This new idea of using the Internet was being evolving. Some of the biggest and fastest growing websites are about the users, for the users, and made by the users - sites like Digg, MySpace, You Tube and many more.
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