Microsoft After Bill Gate`s Retirement - Internet
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In the past ten years, the Internet has been the one development that Microsoft simply did not count on. In 1995, Gates implemented an Internet strategy to make Microsoft competitive as technologies rapidly developed. Although the strategy was largely successful, the Internet made a fool out of the whole company by fostering the development of fierce competition.
Courtesy of MasterNewMedia
Microsoft did not foresee the great challenges it would face through the growth of search engine mammoth Google or the crazed spread of online social networking media. As a result, Microsoft's online strategy proved wholly ineffective in making it a viable competitor during the Internet revolution.
With that being said, the future appears to be a bright place for Microsoft. According to a memo from Ray Ozzie (the recent addition to Microsoft's executive staff who has been put in charge of creating a new Internet strategy), the future of the Internet lies in making everything seamless. This vision is remarkable coming from the same company that experienced such misfortune with the early success of the Internet.
Microsoft is ideally positioned to benefit the most from developments in seamless Internet technology. It already has plans in the works to implement such technologies, and certainly has the resources to ensure that its efforts will be truly seamless. The immediate result is going to be that Microsoft is going to be a part of every household and business.
In the next decade, we will see a time when, rather than writing down a grocery list, you will jot your items onto a digital board and then print them out in a matter of seconds when you head to the store. If you accidentally forget to print out the list before leaving, you will be able to pull up the list in your car and print it there. If you forget both of these prior steps, you will be able to pull out your cell phone and bring up the list to use directly in the store.
The applications of a seamless Internet experience are virtually limitless, and Microsoft has already begun to prepare for its capture of this future market. With the inevitable success of seamless technologies will also come the inevitable success of the Microsoft Corporation.
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