After a great deal of speculation and rumor-mongering from the public, Apple released the all new, re-designed MacBook. I know; that does not sound nearly as impressive as some new product that competes with the market-capturing ability of the first iPod. However, once you take a closer look into exactly what this MacBook has to offer, you will understand just how exciting this item is.
The manufacturing process that Apple has developed for the brand new MacBook is being toted as so advanced that it will not be replicated in the industry for years to come. The validity of this claim remains to be tested in this modern age of digital mimicry, but the fact remains that Apple’s manufacturing process for the MacBook is wholly innovative.
The MacBook’s new design process is being given a great deal of respect from experts in the industry for several key points. Although the starting costs to Apple of developing a new factory and process for the MacBook were considerable, they claim that these costs will be recouped through lower actual manufacturing costs. This is a tough pill to swallow considering the process itself, but it is not entirely impossible. One of the key components of the process is “getting complicated while keeping it simple.” The complexity theoretically improves the product, while the simplicity lowers the costs to the company.
Apple’s other claims are far more respectable. The unique design of the new MacBook makes it smaller, lighter, and more durable. This may seem like a contradiction, but that is the genius of the new design. The process is also being hailed as the greenest laptop production in history, with several awards and recognition from various parties.
The product of the new design process is being called the “unibody.” The concept behind the unibody is that, rather than relying on several connected parts to hold your laptop together, you reduce them all into one part. Apple’s goal was to improve structural integrity and actually simplify the manufacturing process. The result is less weight, fewer accidents and damage, and lower costs and production times for the company.
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