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OPINIONS

Broadcasters Come Together in the Name of Mobile DTV
By: Joe Eitel
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  • Rating: 5 stars5 stars5 stars5 stars5 stars / 2
    2010-05-28

    Table of Contents:
  • Broadcasters Come Together in the Name of Mobile DTV
  • New Support for a Once-Struggling Technology
  • Why are Local Broadcasters Suddenly on Board?
  • Will Consumers Buy into the Trend?

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    Broadcasters Come Together in the Name of Mobile DTV - New Support for a Once-Struggling Technology


    (Page 2 of 4 )

    It is common knowledge that the technology world moves fast, and what seemed like a bad and nearly impossible idea a few years ago may now prove to be a gold mine. Mobile DTV is the perfect example of that.

    Two years ago, mobile TV didn't seem enticing at all . Part of the reason for that was that the technology needed to make it worthwhile didn’t exist yet.

    In 2008 a survey found that less than one percent of Americans were interested in mobile TV, and the industry that could make it happen believed that it wasn’t worth the trouble because of “patchy network coverage, limited channel lineup, poor video quality, excessive prices, and a penchant among high-end phone users for business handsets rather than video phones.” Well, it seems as if a lot has changed in just two years.

    It can easily be assumed that the industry has decided to support this new technology for one specific reason: more and more consumers are opting to use incredibly capable, feature-rich smartphones. For TV broadcasters, this might as well mean that a large percentage of Americans are carrying a small television set with them everywhere they go. If you think about it from their perspective, it just makes sense for local broadcasters to work to bring Mobile DTV to mobile devices.

    According to Dave Arland, spokesperson for the Open Mobile Video Coalition, "Nine broadcasters in the Washington, D.C. market have signed on the air with mobile digital television.” He further notes "And broadcasters in several other markets have begun to transmit in the new format."

    Now that the tide has turned, things are moving quickly in favor of this technology. Case in point: it was recently reported by The Commerce Times that “a mobile digital TV standard optimized for viewing on small screens has been approved, IBM is offering a digital media platform, and Netflix is adopting content protection for streaming video.”

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