Zune Too Soon?
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Microsoft thinks it may finally have an iPod killer in its Zune MP3 players. But there are certain uncanny resemblances between the Zune and the iPod. Should the software giant have given a little more thought to its plan of attack?
Microsoft Zune
In the beginning
Portable media players (MP3 players) originally came out with limited memory and poor aesthetics. They sold simply because it was a new technology; it was the next hot fad, and hundreds of companies started releasing their own versions of MP3 players. The market was flooded and consumers simply went to buy "MP3 players" from stores.
The market for MP3 players went from a generic market, where everyone who bought an MP3 player simply said "MP3 player," to a brand war as soon as Apple released the first iPod. The iPod went on to become the definitive MP3 player, grabbing an estimated 70 percent of the portable media market (that, ladies and gentlemen, is definitive). Microsoft is hoping to change that with its "Zune" line of digital entertainment products, especially the iPod's direct competitor, the Zune portable media player. Let's roll out the war drums and light the signal fires, but do not break out the champagne yet.
Zune for December?
Marketers love Christmas. Consumers reportedly spend more on gifts in a single month than in any single other quarter. Microsoft is hoping that this holiday buying frenzy will translate into it stealing some serious market share in the portable media player market, but has the company already made its first mistakes in the Zune's branding and marketing? We will look at the specifications of the incoming Zune, its supporters, its opponents and its possible errors. Let's get the specs first.
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