A San Francisco-based tech company called doubleTwist is making a name for itself in a big way. The company’s founders, Monique Farantzos and Jon Lech Johansen, may seem unfamiliar to you, but it’s who’s backing their digital media company that’s impressive. Of course, that would be Index Ventures, who also helped little companies like Skype and Last.FM get off the ground and turn into multi-million dollar industries.
The makers of doubleTwist had a deceptively simple vision: to create a unifying media platform that connects consumers with all their media and all their devices, regardless of whether they are online or offline. This differs significantly from iTunes, which is more of a proprietary application.
When the doubleTwist player was first released in the summer of 2010, it quickly blew critics away, and for those who had Android devices, it was sort of a revelation. This is because around this time countless Android users were very vocal about their dislike of and unhappiness with the Android’s music and video synchronization options. Thankfully, T-Mobile was the first to choose the doubleTwist desktop app as their official Android syncing software. It quickly proved to be the right choice.
Shortly after, doubleTwist released their companion media player app, and it was quickly deemed superior to the less-than-ideal one that that came preloaded on all Android devices. DoubleTwist’s version was so versatile, in fact, that PC Magazine said that, when combined with the desktop version of doubleTwist, users would be able to “sync music, movies, podcasts, and even iTunes playlists and photos as seamlessly as any Apple device owner.”
From very early on, it seemed as if doubleTwist’s creators knew what they didn’t like about current devices and how they wanted to avoid the same problems. “We feel that just like you don't use a different browser for every web site you visit -- Firefox to read the NY Times, IE to stream Hulu, Chrome to browse YouTube, etc. -- you shouldn't have to use iTunes for Apple products, Nokia software for Nokia phones, Sony software for Sony products,” Johansen said. “Today, the typical household has too many devices and there is a need for simple and powerful software that connects them.”
Essentially, the doubleTwist app enables users to send photos and videos to others and sync their media library to a wide array of portable devices. It is doubleTwist’s AirSync app in particular that’s really getting the word out on this three-year-old company. Let’s find out more about AirSync and what we can expect from doubleTwist in the future.
KEITHLEE2zdeconfigurator/configs/INFUSIONSOFT_OVERLAY.phpzdeconfigurator/configs/ OFFLOADING INFUSIONSOFTLOADING INFUSIONSOFT 1debug:overlay status: OFF overlay not displayed overlay cookie defined: TI_CAMPAIGN_1012_D OVERLAY COOKIE set: status off