If the default picture on the KDL-52EX700 is not to your standards, the set does offer plenty of adjustable settings to satisfy both the novice and the expert. The settings can be adjusted via the intuitive interface that the KDL-52EX700 offers. The interface even includes some text explanations at the bottom to describe what each adjustment does. If you want further explanation of all the features the KDL-52EX700 has to offer, there is also an on-screen manual that can help a great deal in the event you get confused.
The list of picture preset modes is extensive: Vivid, Standard, Custom, Cinema, Graphics, Sports, Photo-Vivid, Photo-Standard, Photo-Original, Photo-Custom, Game-Standard, and Game-Original. You can adjust the modes to your liking, and choose to apply the new settings to just one input or across various inputs to save time.
Other basic adjustment settings include those for backlight, picture, brightness color, hue, and sharpness. There is also a noise reduction setting that can help clean up video to provide a clearer picture.
Another interesting feature is the ambient light sensor, which is a built-in sensor that will automatically adjust the television's brightness according to the amount of light it detects in the room to give you the best viewing experience possible.
Plenty of advanced settings are available for those more versed in picture tweaking too. Among these advanced settings are those for a black corrector, an advanced contrast enhancer, gamma, white balance, color temperature, and more.
If you happen to make mistakes while doing your calibrations, there is a reset feature that will restore the factory default settings.
The KDL-52EX700 provides users with four different aspect ratio modes for high definition sources. Plenty of audio controls also exist, including four different surround sound effects: Game, Cinema, Live Sports, and Music.
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