Every industry has its own big show each year, and the Photo Marketing Association's (PMA) annual show is the photography world's big event. It's much like how the Consumer Electronics Show (CES) is to electronics. PMA is a platform for digital camera manufacturers, photo software developers, and other photography peripheral-makers (printers, new technology, other gadgets) to announce their new stuff to the world.
PMA is a professional trade organization that has been around since 1924; its headquarters are in Jackson, Michigan. Today, PMA has around 20,000 members from around the world, which includes professional photographers, imaging labs, scrapbook retailers, and many more.
The 2008 PMA show was held from January 31 – February 2. It featured some of this year's hottest new trends in digital imaging. Camera-makers like to show off their new stuff at PMA. This year was no exception. Most of the cameras on display at this year's PMA show will be on retail shelves sometime in March or April.
There were a few show-stoppers, which is usual at these types of shows, including the gigantic Sigma camera lens on display. This thing weighs about 35 pounds and will cost well over $10,000. This massive telephoto lens features the world's first ultra-fast aperture of F2.8 at the 500mm focal distance and F5.6 at the 1000mm length. Although this thing will only be practical for professional photographers, such as sports or nature shooters, it's still cool for the public to be able to actually get hands-on with such a nice, long-range lens.
With so many innovative new products on display at PMA 2008, I wanted to narrow my focus to four of the best new compact digital cameras set to release later this year. These choices will most likely be some of the most popular new digital cameras of 2008. The models that I've chosen are the Panasonic Lumix DMC-FX35, Sony Cyber-shot DSC-T300, Panasonic Lumix DMC-TZ5, and the Canon Powershot SD1100 IS.
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