Nikon produces a wide variety of digital cameras which meet the needs of just about anyone in the market for a new camera. When they created the Nikon Coolpix S500, they had the average point-and-shoot user in mind. Today we'll be taking a look at what it can do.
Keep in mind that this is not a camera for professional photographers, and it probably would not even be good as a compact back-up camera for the professionals. This camera is strictly designed for the average user. It is easy to use, and performs most of its functions automatically so that the user doesn't have to worry about different settings and such. The market that Nikon is targeting is very extensive and profitable, and they have done a great job with this camera, designing it to fit into this niche extremely well.
I think that most people will find the design and the features of this camera very satisfying. Because this camera is targeted towards the average point-and-shoot user, I want to approach this review from that point of view. I do not want to look at this camera from a professional photographer's point of view, because this is not a camera for a professional. Hopefully, this will help people determine whether or not this camera is a good fit for them.
The S500 was released in the spring of 2007 into a very competitive market. This camera is competing with other cameras such as the Canon SD750 and the Sony DSC-T100 which are both excellent cameras. The SD750 is currently priced about the same as the Nikon S500 at just under $250, while the Sony is priced just under $400. So as far as price goes, Nikon has done a nice job keeping the price as low as possible. Price is very important in such a competitive market, and I think that the S500 will do fairly well against the Canon SD750.
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